Biz Karts is a family run business in the UK which builds custom karts for a number of races tracks. The guys as Biz karts wanted to use the site to express their hands on and crafted approach to building their karts. but also wrap it in an elegant and polished finish.
I approached the creative direction with the idea to merge the rough and raw elements that came with building the karts, and then the slick and smooth finish that would come from the finish product.
This concept utilised rough painted edges and bold fonts, mixed with lighter and more elegant typesetting that brought the visual finish and brand together.
The contrast between the sharp edges of the video panel and the rough painted container really gives a juxtaposed visual experience which really works.