I wanted to explore how I could rebrand a well known company and Game was my target. I felt the current styling was outdated. Please see the results of this branding exercise below and some other potential treatments.
The newly redesign brand logo isolated on a graphite background, showcasing the new complimentary colour ways for the brand
A potential Game exclusive release on a giant billboard... simple and elegant
A side-by-side of the original logo and the rebranded logo
Another example of how the logo lockup can become a simple feature for newly released games in a slick execution
A view on how the brand can be incorporated into the products themselves to really drive an exclusive promotion or release