I wanted to explore how I could rebrand a well known company and Game was my target. I felt the current styling was outdated. Please see the results of this branding exercise below and some other potential treatments.

The newly redesign brand logo isolated on a graphite background, showcasing the new complimentary colour ways for the brand

A potential Game exclusive release on a giant billboard... simple and elegant

A side-by-side of the original logo and the rebranded logo

Another example of how the logo lockup can become a simple feature for newly released games in a slick execution

A view on how the brand can be incorporated into the products themselves to really drive an exclusive promotion or release


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