U X & V I S U A L D E S I G N
It was a great opportunity to work on such a well regarded brand like Gordon Ramsay Holdings. This was a huge UX undertaking as the brief wanted all restaurants presented in the same template, but their unique brands to sing for each sub-template. Also there was a complicated filter system to create, where we needed to welcome people who think Gordon's restaurants are "out of their league" financially and educate them that there is a wide spectrum of products that accommodate all budgets.
Sadly the site is no longer live and it feels like an age since I produced it, but it's certainly a project I hold dear, so please enjoy the story below.