Working with the team at Three I had the opportunity to utilise data and analytics to create truly rational designs. Below are some examples of how we took the heat-maps, analysed the user behaviour and then generated designs based off those interactions. The results were a more simple, elegant and useable experience for the customers.
With launch of 5G fast approaching and Three offering the most impressive service for the new technology the team wanted to make an impact with the landing page. i was tasked in overseeing the initial concept work and the roll out of the designs... this was a create opportunity to deviate from the brand and enhance the visual style. After launch many aspects from the designs were taken into brand and aided in future assets and components.