The Xbox One site was in need of a major overhaul. The site was visually drab and the UI was dated and clunky. The UX was confusing and disjointed, taking users from one domain to another.
I wanted to breathe some new life into their digital presence and reflect their brand, stunning products and amazing content.
Below are concept designs for the homepage and product page, showcasing a new Information Architecture, simplified navigation and a more intuitive and dynamic hierarchy to engage and delight users. With the release of the Xbox One X, I plan to revisit this project and fine tune the experience to include this new product also.

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